Diamonds aren’t girls best friends, actually they’re nobody’s friend, and also a total scam.
Not that long ago, in 1939, one of the most successful marketing campaigns was launched:
The only way to show your love to a woman, is to buy her a diamond ring, worth two of your salaries.
“Diamonds are forever” ©
– It stated, to make sure nobody tries to resell such an “expensive” rock.
And they told us that diamonds are durable and rare. But they actually are less durable than other precious stones, and not rare at all. In 1888 an international corporation De Beers monopolized mines of South Africa, (like alcohol in Sweden, but worldwide?).
So why are they so expensive?
Monopoly permitted them to set their own pricing and charge us much more of the actual value, and as soon as you walk out of the store, your diamond ring automatically looses 50% of its price.
De Beers chairman Nicky Oppenheimer said “Diamonds are intrinsically worthless, except for the deep psychological need they fill”
And I actually have a great admiration for how incredibly genius this marketing campaign was, imagine what a brilliant mind could bring such project to life…
If there’s a sentimental value in those stones for you – go for it, though they really are a terrible investment.